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P&G Relies on ‘Omics’ for Answers

Counting on genomics, proteomics and metabolomics to solve beauty problems.

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By: TOM BRANNA

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Procter & Gamble today unveiled its pioneering efforts in the breakthrough field of “Omics” that it hopes will solve the molecular puzzles of beauty. This approach brings together genomics, proteomics and metabolomics to map the entire biological system, illuminating new pathways to better skin and hair science for years to come, according to P&G. New advances in genome sequencing and other Omics tools are enabling biologists to shift their attention from studying i...

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